8 Lessons I Learned After 2 Years of Content Creation
Two years ago, I decided to take content creation seriously. What started as an expensive hobby turned into a business that’s shaped the way I think about creativity, consistency, and making money online.
Along the way, I’ve learned a few lessons I wish I knew earlier. Hopefully these help you on your own journey.
1. What Started as a Hobby
For almost six years, photography was “just a hobby.” But when I bought the Sony A7 IV, I made myself a deal: either treat it as a business or sell the camera altogether.
That mindset shift changed everything — but I had no business plan at the time. I just had to start.
2. Show Up Consistently
If you don’t post, no one sees your work. It’s that simple.
Every time I miss days or weeks of creating, I feel the setback. Consistency isn’t just about growing an audience — it’s about getting better at your craft through repetition and practice.
3. Your Content Should Serve Others
Here’s the truth: nobody cares if your content is only about you. Social media rewards content that helps, entertains, or educates others. If you struggle to serve, you’ll struggle to grow.
4. Followers Don’t Equal Income
A big mistake people make is thinking more followers = more money. Not true. I know creators making six figures with fewer than 5,000 followers.
Brands care about engagement and reach — not vanity metrics. One of my videos for PolarPro hit over 229,000 people, which translated to a CPM of just $0.65. That’s what brands actually pay attention to.
5. Authenticity Wins in the Long Run
Pretending to be someone you’re not is the fastest road to burnout. Being yourself is easier and more sustainable.
The creators who thrive long-term are the ones who show up authentically. People can sense when you’re genuine — and that’s what builds trust.
6. Your Niche Is Not Too Saturated
Thinking “it’s too saturated” is just an excuse. With 8 billion people on the planet, there’s always room for you to create content in your niche.
People can follow (and love) multiple creators in the same space. Stop worrying about competition and start carving out your slice.
7. You Don’t Own Your Social Media Audience
Social platforms can take away your account at any time. That’s why building a newsletter is essential.
Right now, I have over 150,000 followers across platforms, but only 812 subscribers on my newsletter. Guess which number actually matters for long-term survival? The one I own.
8. Have Fun With It
At the end of the day, content creation should be fun. If you’re doing it only for money, you’ll burn out fast.
I started this journey because I loved it — and even when things get tough, that love keeps me going.
Key Takeaway
Content creation isn’t about gear, followers, or hacks. It’s about showing up, serving others, being authentic, and building something sustainable.
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